Brand Quiz Baadshah is conducted as a super quiz. The initiative started as a brand quiz among employees in the year 2007 and moved on to becoming a super brand quiz for all internal customers of BPCL (employees and channel partners).

The overall objective of this initiative has always been to create an atmosphere to live and breathe the BPCL brand and build knowledge about brand BPCL. Further it also emphasized on information about various brands of other organizations all over the world. This is because BPCL believes that every mind is like a river delta, ever fertile to breed new knowledge. They have always attempted to enhance their brand and business knowledge through filtered processes and it is organized with a lot of grandeur, pomp, and glitz around the event. The typical process of permeating brand knowledge among BPCL fraternity has been: